ART DIRECTOR + SENIOR DESIGNER
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SugarBearHair

SUGARBEARHAIR


SugarBearHair first launched in the US in 2015 and is currently the number one selling gummy vitamin worldwide.

SugarBearHair, Instagram’s favorite gummy vitamins, are soft and delicious chewy hair vitamins that are vegan, cruelty-free, naturally flavored, and made in the U.S.A. The chewy vitamins are adorably bear-shaped, but they also use powerful ingredients like biotin, folic acid, coconut oil, and vitamin C. For healthy hair, eat the blue bear. For total body care, eat the pink bear. For a good night’s rest, eat the purple bear – It’s as simple as that.

As the Art Director at Social House Inc., I worked closely with the Strategy and Paid Media team to create and design concepts for paid media, targeting specific and diverse groups.


Paid Ads

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ART DIRECTION+DESIGN: BRITTNEY AU
STRATEGY: SARAH AIKEN