Gatsby Chocolate

“Gatsby Chocolates are the lowest-calorie chocolates on the market, period.”

Created by the cofounder of Halo Top, this chocolate has just 60 to 70 calories per serving, depending on the flavor, and about a quarter of the sugar in a typical chocolate bar.

As the Art Director, I was responsible for rebranding Gatsby Chocolate with the Creative Director. We redesigned the packaging, as well as any other assets needed to ensure the overall cohesiveness of the brand. Gatsby Chocolate originally looked much more masculine, really playing heavily into the tuxedo shape. We rebranded Gatsby Chocolate to be a modern take on the Roaring Twenties, adorned with gold foil and Art Deco patterns, giving it a more feminine touch. I directed quarterly photoshoots, and managed a freelancer/multiple vendors to bring concepts and prototypes to life.