Séduire

Séduire was founded by a makeup artist and a fashion stylist from their mutual belief that makeup should be an accessory to highlight one’s features. From this, they started their own eyelash brand. Each of their lashes are designed as an enhancement to natural beauty.

I was commissioned to create a new bold and memorable logo for Séduire, which eventually branched out to become Séduire Academy, a beauty school that teaches permanent makeup techniques and application.