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ART DIRECTOR + SENIOR DESIGNER
ART DIRECTOR + SENIOR DESIGNER
In the process of creating PRYMAL, founder and creator Courtney Lee realized there was a major void in creamer options that were good for you and nailed it when it came to taste. What you see now is the first natural alternative to big creamers with an indulgent taste and milky creaminess— minus the junk.
I was commissioned to create a logo for the brand that best emulated the intersection of inventive food science, flavor, and health. For the logo, I was inspired by the food pyramid, which is depicted symbolically as a triangle through the A in PRYMAL.