LUXEN FLEUR
“Luxen Fleur aims to bring beauty to your life and home with everlasting rose arrangements that last up to a year.”
Luxen Fleur’s story begins with the perfect symbol of elegance, grace, and luxury - a rose. Appreciated and desired by all, the rose is the embodiment of love and beauty. However, as perfect as they are, their beauty is fleeting. With elegant designs and roses that stay in their most beautiful state for over a year, Luxen Fleur delivers an experience like no other. Luxen Fleur was inspired to create some that would withstand the test of time to share the beauty of the rose with everyone.
Logo Design
This logotype combines both classic and modern aesthetics. The inspiration came from the typeface Butler, which is a modern twist to a serif font. By subtracting selected parts of each letterform, it represented what happens after one wakes up from a dream – most people forget their dreams immediately, but only remember bits and pieces. Even though pieces of the letters are missing, the letters are still legible and recognizable. This was to depict a dreamy and hazy effect, a key characteristic of the overall brand.
Creative Direction
Social Media
Instagram Feed
Instagram Story (click to enlarge)
CREATIVE DIRECTION: BRITTNEY AU
TYPOGRPAHY+DESIGN: JENNY TRUONG
PHOTOGRAPHER: KHAI NGUYEN