Halo Top International

“Unlike other foods, ice cream is not a trend, but a lasting movement that can be enjoyed by all generations.”

Founded by Terence Lioe and Desiree Le in 2015, Cauldron quickly became a viral sensation and attracted media attention from Cosmopolitan, People Magazine, Bustle, and more for its all-natural, made-to-order liquid nitrogen ice cream. Popular flavors include Earl Grey Lavender, Milk and Cereal, and H20 Rose, all of which can be enjoyed as a traditional scoop or shaped like a rose. In addition to their menu mainstays, Cauldron also routinely introduces new seasonal and monthly offerings to keep flavors fresh and intriguing. Each flavor is made in individual batches using liquid nitrogen technology, resulting in an ultra-creamy texture and made-to-order experience for each guest.

As the art director and account manager for Cauldron Ice Cream, I directed and styled photoshoots, managed the social media account, and art directed all branding assets ranging from grand opening deliverables, to in-store posters, packaging and social posts.