Branding Case Study
GETTY CENTER
When visiting the Getty Museum in Los Angeles, a significant feature is the many steps and staircases throughout. Each staircase connects every area of the museum, to all the different buildings and the botanical gardens. That experience resonated with me, so the re-designed logo is characteristic of both the physical steps – as well as the intellectual and emotional notion of gaining new insights about art.
Information poster to showcase the current and future exhibitions at the Getty.