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ART DIRECTOR + SENIOR DESIGNER
ART DIRECTOR + SENIOR DESIGNER
Before, California Adventure seemed redundant – it was a theme park about California in California. Now the park has been transformed from a veritable spoof of modern California culture to a romanticized, idealized version of the state, exploring specific time periods and historic settings. I pulled inspiration from California's culture and the new facade of the park (modeled after the Pan-Pacific Auditorium), and the new concept became about the idea of adventure in the sunny state of California.
Before, California Adventure seemed redundant – it was a theme park about California in California. Now the park has been transformed from a veritable spoof of modern California culture to a romanticized, idealized version of the state, exploring specific time periods and historic settings. I pulled inspiration from California's culture and the new facade of the park (modeled after the Pan-Pacific Auditorium), and the new concept became about the idea of adventure in the sunny state of California.